Social Media Content Creation

I partner with brands to conceptualize, develop, film, edit and distribute video and newsletter content across social, with the goal of increasing brand awareness, educating and inspiring conversion.

 

Content With Williams Sonoma

I drove the content strategy for these campaigns, collaborating closely with creative, merchandising, and operations teams to shape everything from the creative brief to concept development, production, execution, and impact analysis. Together, we crafted campaigns that resonated and delivered measurable brand success.

 
 

Thanksgiving at Ina’s

Inspired Williams Sonoma customers to shop and prep for Thanksgiving with everyone’s favorite Contessa.

Hestan Cookware

Partnered with chef Tyler Florence to introduce and new customers to premium cookware.

 
 

Current Offerings

  • Recipe development and testing

  • Social video creation & editing

  • Newsletter writing

  • Branded cooking classes

  • Culinary brand consulting



TUCCI by GreenPan

Debuted the TUCCI by GreenPan cookware collection exclusively at Williams Sonoma with actor Stanley Tucci.

The WS Test Kitchen

Positioned the legacy brand’s Test Kitchen as a central pillar of its marketing strategy.

 
 

Talent I’ve Worked With

Jacques Pepin, Ina Garten, Stanley Tucci, Katie Couric, Tyler Florence, Deb Perelman, Billy Reid, Jeff Leatham, Sandra Lee, Aerin Lauder, Andy Baraghani, Einat Admony, Steven Satterfield, Sheila Bridges, Joel Gamoran, Amirah Kassem, Katie Button, Brooks Reitz, Ghetto Gastro, Brooke Williamson, Rachael Ray, Kathleen Ashmore, Candice Kumai, Tayshia Adams

Smitten Kitchen

Motivated Williams Sonoma customers to confidently host Thanksgiving with Deb Perelman and All-Clad.

The Art of Entertaining

Launched Williams Sonoma’s inspirational content hub across product categories.

 
 

Brands I’ve Worked With

Williams Sonoma, Sur La Table, Netflix, A&E Network, King Arthur Baking, The Feedfeed, Cost Plus World Market, Ooni, KitchenAid, Breville, Le Creuset, All-Clad, Staub, GreenPan, Jura, Scanpan, Zwilling, Cuisinart, Vitamix, NordicWare, Morton Salt, Lodge Cookware, Wüsthof Cutlery, Shun Cutlery, Rowenta, Pottery Barn Kids, Woodford Reserve, Casamigos, The Wizarding World, Disney, Fortnum & Mason, Patagonia Provisions